Christchurch Farmers' Market

Riccarton House

16 Kahu Road


Christchurch 8014

New Zealand

Tel 03 348 6190

The ugly fruit & vegetable movement

August 8, 2019


Avoidable food waste costs the average NZ household $563 a year, with Kiwi's spending an estimated $872 million a year on food that then gets thrown away uneaten. 

The sale & purchase of 'ugly' fruit & vegetables not only reduces food waste by taking produce from growers which would have otherwise ended up in landfill, but also makes healthy food more affordable.  It is estimated that 30% of fresh produce comes under this category and any blemish significantly alters our perceptions and price.

Many of our fruit & vegetable stallholders send their misshapen produce to Green Roots to juice or Little Bone Broth Company to use in their broth.

Our $100 hamper giveaway this month will include these ugly pieces as well as Green Roots juice & bone broth from LBBC. 

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