Grizzly Baked Goods

Sam Ellis has been working with flour and water for the best part of his life. With years spent in bakery kitchens and every other second fixating over the art of baked goods, he decided to stay up late one night in November 2013 to hand-roll, boil and bake bagels. They were wheeled in boxes to the Christchurch Farmers’ Market the following morning. It didn’t take long for the market gig to boom into the full-blown bread biz it is today. Nowadays, Grizzly Baked Goods is made up of a team of eight bakers, including Sam’s wife Sara, specialising in real sourdough bread, pastries, donuts and – of course – bagels. When Sam and Sara aren’t rolling, they’re hanging out with their children, Oliver, Daisy & Willow, who (unsurprisingly) are also Grizzly’s biggest fans/critics